The most expensive part of the Google Homepage

This is a really evil thing that the guys in “Dont be evil” foundation are doing to themselves. Yeah you guessed it right we are talking about none other than Google. Google cofounder Sergey Brin told public radio’s Marketplace that around one percent of all Google searches go through the “I’m Feeling Lucky” button.


Wondering what is so evil about it and whats the big deal???

Because of this button  the user is directly taken to the top search result, i,e Google doesn’t get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt’s Tom Chavez.

So why does Google keep such a costly button around?

“It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here,” Google exec Marissa Mayer explained, or at least tried to.

Interesting isnt it??? Probably its the lesser evil philosophy they are following these days, just like the lesser evil thing they did in China. Good atleast they are doing it to themselves… 😛

Via Labnol


One Response to “The most expensive part of the Google Homepage”

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